GAMBIT / PROJECTS / 001

UNDERGROUND
FREQUENCIES

A complete visual identity for the music event Underground Frequencies (Undyr Frq), spanning the logo, event branding and promotional materials.

Undyr Frq
Underground Frequencies event branding — key visual
TYPE
EVENT BRANDING SYSTEM
DISCIPLINES
Logo · Event branding · Posters · Campaign materials
DESIGNER
Gambit

THE BRIEF

Underground Frequencies needed an identity that could carry a music event across every touchpoint. The system brings together a distinctive wordmark, the condensed Undyr Frq mark, and a bold, texture-driven poster language.

THE APPROACH

The work applies the same principles throughout: strong composition, vibrant colour and halftone and graphic textures, used consistently so each poster, social asset and piece of event material reads as part of one world.

01
Underground Frequencies logo and Undyr Frq mark
02
Underground Frequencies event poster
03
Underground Frequencies campaign materials across formats